Close

Service2Client

Understanding the Customer Acquisition Cost (CAC)

🖨 Print⏱ 3 min readThe Customer Acquisition Cost (CAC) measures how much a company spends to obtain new, additional customers. Oftentimes, this calculation is used with the customer lifetime value (LTV) metric, that also projects the customer’s profitability to calculate the newly acquired customer’s value. It’s primarily used to measure […]

Read More

Understanding Cash EBITDA

🖨 Print⏱ 3 min readWhile Cash EBITDA isn’t recognized by generally accepted accounting principles (GAAP), it’s a way for company owners and investors to account for deferred revenue during valuation modeling. This financial metric measures a business’ year-over-year change in postponed revenue to analyze a company’s financial situation. Defining EBITDA […]

Read More

Natural Disaster-Proof Your Finances

🖨 Print⏱ 4 min readHurricanes, floods, wildfires, tornadoes and earthquakes are becoming more severe and more frequent with each passing year. Without sufficient protection, these events can cause lasting financial disruption. While no one can prevent a natural disaster, preparing your finances in advance is one of the most practical […]

Read More

Cloud Sovereignty vs. Big Tech: How Businesses Are Avoiding the ‘AI Lock-in’ Trap in 2026

Cloud Sovereignty vs. Big Tech: How Businesses Are Avoiding the 'AI Lock-in' Trap in 2026

🖨 Print⏱ 4 min readArtificial intelligence (AI) is no longer a competitive advantage; it has become a necessary infrastructure. Businesses now heavily rely on AI-powered systems, from automated customer service to predictive analytics and decision-making tools. These platforms are cloud-based, and their reliance comes with growing concern of AI lock-in. […]

Read More